THE ART OF CLOSING: 11 PROVEN TECHNIQUES TO SEAL THE DEAL

Closing a sale, getting a yes, or sealing the deal – whatever you call it, it's the ultimate goal of every sales conversation, pitch, or negotiation. But let's be real, it's not always easy. That's why we've got you covered with 11 different types of closing techniques that'll help you get the result you want.

1. The Assume Close

Assume the sale is a done deal, and the prospect is just working out the details. This technique is all about confidence and momentum.

Example: "Great, I'll send over the contract, and we can finalize the details. Would you prefer to pay upfront or monthly?"

2. The Question Close

Ask a question that assumes the prospect is ready to buy, and they'll respond with either a yes or a clarification.

Example: "Are you looking to implement this solution by the end of the month, or would you like to discuss a longer timeline?"

3. The Summary Close

Summarize the benefits and value you've discussed, and then ask for the sale.

Example: "To recap, our solution will help you increase productivity, reduce costs, and improve customer satisfaction. Shall we move forward with the implementation?"

4. The Urgency Close

Create a sense of urgency by highlighting limited-time offers, scarcity, or deadlines.

Example: "We're running a limited-time promotion – if you sign up now, you'll get a 10% discount. But if you wait, the price will go up."

5. The Alternative of Choice Close

Offer two options, both of which lead to a sale. This technique gives the prospect a sense of control.

Example: "Do you want to go with our basic package or the premium one? Both are great options, but the premium one comes with additional support."

6. The Takeaway Close

Suggest that the prospect might be missing out on an opportunity, and they'll want to reconsider.

Example: "I understand you're hesitant, but this solution is really going to benefit your business. Are you sure you want to pass it up?"

7. The Ben Franklin Close

Compare the pros and cons, and let the prospect make an informed decision.

Example: "Let's weigh the pros and cons of this solution. On the one hand, you'll increase productivity and reduce costs. On the other hand, there's a small upfront investment. What do you think?"

8. The Puppy Dog Close

Let the prospect try the product or service, and they'll fall in love with it.

Example: "Let's get you started with a free trial. No credit card required, and you can cancel anytime."

9. The Now or Never Close

Create a sense of urgency by making the offer time-sensitive.

Example: "This is your last chance to get in on this deal. If you don't sign up now, the offer expires."

10. The Story Close

Share a success story or testimonial, and the prospect will want to be part of it.

Example: "One of our clients, XYZ Corp, saw a 20% increase in sales after implementing our solution. Can we discuss how we can help you achieve similar results?"

11. The Sharp Angle Close

Answer objections before they're raised, and you'll build trust and credibility.

Example: "I know you're concerned about the cost, but let me show you how our solution will pay for itself in the long run."

These few powerful closing techniques aren't one-size-fits-all, so experiment and find what works best for you and your prospects.