FESTIVAL SALE VS FREEBIES: WHAT WORKS AND WHEN TO GET THE MAXIMUM OUT OF IT

Festivals and special occasions are a great time for businesses to boost sales, drive engagement, and attract new customers. Two popular strategies used by businesses during festivals are offering discounts and sales, and providing freebies. But which one works better, and when should you use each strategy to get the maximum out of it?

Festival Sale: A Proven Strategy

Festival sales are a tried-and-tested way to drive sales and revenue during special occasions. By offering discounts, businesses can incentivize customers to make purchases, clear out inventory, and attract price-sensitive customers.

Case Study 1: Flipkart's Big Billion Days Sale

Flipkart's Big Billion Days sale is a prime example of a successful festival sale strategy. During the sale, Flipkart offers massive discounts on a wide range of products, attracting millions of customers and driving significant revenue. In 2020, Flipkart's Big Billion Days sale generated over ₹3,500 crores in revenue, demonstrating the power of festival sales.

Freebies: A Strategy to Build Brand Loyalty

Freebies, on the other hand, are a great way to build brand loyalty, drive engagement, and attract new customers. By offering free products or services, businesses can create a positive association with their brand and encourage customers to try out new products.

Case Study 2: Domino's Pizza's Free Delivery Offer

Domino's Pizza's free delivery offer is a great example of a successful freebie strategy. By offering free delivery on orders above a certain amount, Domino's Pizza incentivizes customers to order more, driving sales and revenue. According to a study, Domino's Pizza's free delivery offer increased sales by 15% during the promotional period.

When to Use Festival Sales

Festival sales work best when:

• You want to drive sales and revenue: Festival sales are a great way to drive sales and revenue during special occasions.
• You have excess inventory: Festival sales can help clear out excess inventory and make room for new products.
• You're targeting price-sensitive customers: Festival sales can attract price-sensitive customers who are looking for discounts and deals.

When to Use Freebies

Freebies work best when:

• You want to build brand loyalty: Freebies can create a positive association with your brand and encourage customers to become loyal customers.
• You're launching a new product: Freebies can be a great way to generate buzz and encourage customers to try out new products.
• You're targeting new customers: Freebies can attract new customers who are looking to try out new products or services.

Combining Festival Sales and Freebies

Combining festival sales and freebies can be a powerful strategy to drive sales, engagement, and brand loyalty. By offering discounts and freebies together, businesses can create a compelling offer that attracts customers and drives revenue.

Example: Amazon's Festival Sale with Free Shipping

Amazon's festival sale with free shipping is a great example of combining festival sales and freebies. By offering discounts on a wide range of products and free shipping on orders above a certain amount, Amazon creates a compelling offer that attracts customers and drives revenue.

Conclusion

Festival sales and freebies are both effective strategies to drive sales, engagement, and brand loyalty during special occasions. By understanding when to use each strategy, businesses can get the maximum out of it. Whether you're offering discounts, freebies, or a combination of both, the key is to create a compelling offer that attracts customers and drives revenue.